London-listed 888 Holdings has promoted Andrew Anthony to lead its player protection efforts as its new responsible gaming director.

Anthony (pictured) will oversee the continuous improvement of 888’s responsible gaming operations, systems and processes as the new division head, reporting to senior vice president and head of customer risk management Yaniv Schwartz.

The operator’s responsible gambling team uses Observer, a proprietary player behaviour monitoring tool that flags unusual or concerning activity to the team, which is then tasked with deciding the most appropriate way to interact with that customer.

As well as managing the team and the Observer system, Anthony will also collaborate with industry stakeholder groups and regulatory bodies to develop safer gambling initiatives and improve industry standards.

He has spent more than 15 years with the operator, holding various roles within its finance team, including leading its finance compliance and applications unit.

“During the course of his career at 888, Andrew has gained numerous insights into the behavior of the Company’s player base,” Schwartz said. “In addition to this, he brings a wealth of quantitative experience and methodology to his new role heading up our responsible gaming team.”

“888 strives to ensure that those for whom our games are not intended will not be drawn into the gaming environment and that those customers who develop a gambling problem are quickly identified and helped,” Schwartz continued. “I am looking forward to the successful delivery of the responsible gaming initiatives we have planned and continuing to drive Responsible Gaming culture throughout the organisation.”

Anthony added that he was thrilled to take on a role he described as at the centre of how 888 operates.

“In particular, I am looking forward to working together with my industry peers and stakeholders so we can share ideas and promote best practice initiatives,” he said.

Source: www.igamingbusiness.com